In the past, skiing was a popular winter activity, with 18.6 million estimated skiers in 1993. However, the skiing population significantly declined to 2.7 million in 2020, leading to the closure of some ski resorts. Yet, the skiing era is not over; new initiatives across the country are rekindling interest in skiing.

Thirty years ago, ski equipment was perceived as expensive, with a full set costing over 100,000 yen. However, recent trends show that high-performance skis can now be purchased for around 30,000 yen, making skiing more affordable. Carving skis with a narrow center are in vogue, making it easier for occasional skiers to enjoy the sport comfortably.

While ski equipment prices decrease, lift ticket prices are on the rise, with some resorts, like Rusutsu Resort Ski Resort, charging 8,800 yen for a one-day ticket. Researching lift ticket prices and seeking discount coupons is crucial when choosing a ski resort.

Ski resorts are evolving to attract customers by offering diverse services beyond skiing, catering to families with safe play areas for children. With the anticipation of the return of foreign tourists in the 2023 season and a surge in Chinese tourists from 2024, popular ski resorts are expected to be bustling, reminiscent of the ski boom era.

If you are looking for affordable ski areas, contact ATTIC TOURS TOKYO so we can give you options of our affordable ski rates with departures from Tokyo.